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ENT 402
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Experimentation Under Uncertainty
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Profit Analytics and Pricing Judgment
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Market Entry and Competitive Strategy
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Data-Informed Decision Practice
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Integrity and Stewardship of Truth in Analytics
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Becoming a Lifelong Evidence-Seeking Entrepreneur
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Strategic Judgment Under Uncertainty
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Course Outcome
Program Outcomes
Experimentation Under Uncertainty
Design and conduct real-world experiments that generate data to resolve key uncertainties in early-stage ventures.
Entrepreneurial Mindset and Lifelong Learning
Strategic Innovation and Market Insight
Evidence-Driven Venture Creation
Collaborative Teamwork & Communication
Faith-Informed Ethical Stewardship
Profit Analytics and Pricing Judgment
Gather data on customer demand, interpret profitability analytics from automated tools, and evaluate pricing and cost decisions accordingly.
Entrepreneurial Mindset and Lifelong Learning
Strategic Innovation and Market Insight
Evidence-Driven Venture Creation
Collaborative Teamwork & Communication
Faith-Informed Ethical Stewardship
Market Entry and Competitive Strategy
Assess market attractiveness by analyzing competition, barriers to entry, and differentiated value using Shiny-powered modeling tools.
Entrepreneurial Mindset and Lifelong Learning
Strategic Innovation and Market Insight
Evidence-Driven Venture Creation
Collaborative Teamwork & Communication
Faith-Informed Ethical Stewardship
Data-Informed Decision Practice
Interpret analytical results from Shiny apps and data experiments to guide venture-specific customer, supplier, pricing, and positioning decisions.
Entrepreneurial Mindset and Lifelong Learning
Strategic Innovation and Market Insight
Evidence-Driven Venture Creation
Collaborative Teamwork & Communication
Faith-Informed Ethical Stewardship
Integrity and Stewardship of Truth in Analytics
Demonstrate intellectual honesty and humility in gathering data, interpreting results, and communicating uncertainty-recognizing the duty to seek and act on truth.
Entrepreneurial Mindset and Lifelong Learning
Strategic Innovation and Market Insight
Evidence-Driven Venture Creation
Collaborative Teamwork & Communication
Faith-Informed Ethical Stewardship
Becoming a Lifelong Evidence-Seeking Entrepreneur
Internalize the mindset and process of using evidence to guide venture judgment and reduce uncertainty throughout life.
Entrepreneurial Mindset and Lifelong Learning
Strategic Innovation and Market Insight
Evidence-Driven Venture Creation
Collaborative Teamwork & Communication
Faith-Informed Ethical Stewardship
Strategic Judgment Under Uncertainty
Make early-stage strategic decisions-about markets, models, and positioning-based on evidence, experimentation, and sustainable advantage.
Entrepreneurial Mindset and Lifelong Learning
Strategic Innovation and Market Insight
Evidence-Driven Venture Creation
Collaborative Teamwork & Communication
Faith-Informed Ethical Stewardship